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Tuesday, April 2 • 8:00am - 12:00pm
Workshop: Participatory Design (Additional Ticket Required)

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As organizations embrace design-led innovation, they can struggle to reap the full value of human-centered design. A design team’s interactions with customers may often be limited to only the early research and late evaluation phases of the design process, while the work in between – when ideas are being generated – is left to the internal team alone. When this is the case, we miss the opportunity to discover some of the most valuable and customer-centered solutions. Cue participatory design. Participatory design is an approach to design strategy that brings customers into the heart of the design process. Also known as “co-creation”, “co-design”, or “cooperative design”. It encompasses techniques useful to both initial discovery and subsequent ideation phases of a project, where the end-users of a product, service, or experience take an active role in co-designing solutions for themselves. Understanding how someone would solve a challenge they face directly often surfaces new insights about their experiences. This new information better informs how designers focus their efforts, and the ideas users propose serve as actionable inspiration for the solutions created. Whether designing for consumers, employees, service providers, or other audiences, when we move past the challenge of designing for them and begin designing with them, we find the outcomes are more innovative and customer-centered.In this workshop, we'll answer:

• What is Participatory Design? Why should you or your organization be thinking about it?
• How can you use participatory design or co-design methods in your practice?
• How do you choose what method to use, and when?
• What does it look like?
• How do you apply the outputs of these methods to gain value?

Moderators
avatar for Jen Briselli

Jen Briselli

VP, Experience Strategy, Mad*Pow
As VP, Experience Strategy & Service Design at Mad*Pow, Jen Briselli leverages experience strategy and design thinking to create innovative financial experiences and compelling digital solutions that are good for people and good for business. She has an insatiable curiosity and passion... Read More →

Tuesday April 2, 2019 8:00am - 12:00pm
Room 1 40 Edwin H Land Boulevard, Cambridge, MA, USA


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