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Tuesday, April 2 • 8:00am - 12:00pm
Leadership Forum (Invitation Only)

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Kick off your HXD experience by joining a diverse, brilliant group of thinkers and leaders from across the health ecosystem for an intimate and inspiring pre-conference leadership forum.
During the forum, we will hear from expert designers and strategists on the current state of key trends within health experience design. Then, participants will share and discuss perspectives, stories, and opinions on those topics. By coming together in structured dialog and sharing ideas from a leadership perspective, we can create opportunities to learn from each other and help us lead our organizations to deliver better experiences. The experience will be rich with opportunities to grow your network and build new relationships with other leaders in health.
The forum is invite only and there is no charge for participation. There will be a mid-morning networking break where a snack will be served and lunch will be served at noon following the roundtable discussion.

Breakfast and lunch will be provided.
Spaces are limited for this invitation-only event. To be considered, please email: roundtable@madpow.net

Topics will include: 
Engaging with People Through Multiple Touchpoints, Channels, and Technologies.
New technologies, device types, and evolving patient expectations place a large burden on service offerings from health organizations. New technologies can be disruptive, but they can also be disrupting, especially if organizations don’t have a strategy on how to deal with the evolving landscape. Virtual reality pain management? Passive low-band telemetry data? Health monitoring? We will discuss approaches that health organizations can take to manage the ever evolving technology landscape and shifting patient dynamic from hospital care to home care.

Facilitator: Jonathan Podolsky, VP Experience Strategy, Mad*Pow
Human-Centered Design and Innovation in Health Organizations.
There is increasing acknowledgement and movement toward human-centered design and design thinking for innovation, service design, and product development. However, evolving and transforming toward these practices in well-established and highly regulated health organizations is a challenge. Organizations have explored Innovation Centers, re-organizing around products and service lines, aligning with functional domains, and expanding design thinking through training. Attendees will share their experiences as we collectively look at how health organizations can evolve to get the most impact from their design transformation efforts.
Facilitator: Adam Connor, VP Design Transformation, Mad*Pow.

Designing for Health Behavior Change.
Beyond use of digital tools and services, health organizations are increasingly considering how they can help people make positive change in their lives. Additionally, there are potential business benefits to changing behaviors to align with the organization's objectives. But designing for behavior change is challenging and has long-term outcome goals that may not be aligned with short-term business incentives for health organizations. Issues of trust and ethics also come into play. With these complex factors in mind, this discussion will explore the strategic options for health organizations to consider related to changing behavior.

Facilitator: Dr. Amy Bucher, Behavior Change Design Director, Mad*Pow.

avatar for Amy Heymans

Amy Heymans

Co-Founder & Chief Experience Officer, Mad*Pow
avatar for Adam Connor

Adam Connor

VP, Design Transformation, Mad*Pow
Adam Connor, most recognizable by his magnificent beard, is a designer, author and illustrator based in Western Massachusetts. As VP of Design Transformation at Mad*Pow, Adam helps create positive change by addressing the relationships that people have with one another to foster more... Read More →
avatar for Michael Hawley

Michael Hawley

Chief Design Officer, Mad*Pow
As Chief Design Officer at Mad*Pow Mike leverages his background in interaction design, usability, and design strategy to lead a diverse team of talented experience designers through the process of creating engaging, interactive experiences. You might also call him “chief air traffic... Read More →
avatar for Amy Bucher, Ph.D.

Amy Bucher, Ph.D.

VP, Behavior Change Design, Mad*Pow
avatar for Jonathan Podolsky

Jonathan Podolsky

VP, Strategy & Service Design, Mad*Pow
Jonathan  Podolsky  started  his  career  as  an  architect,  designing  hospitals,  clinical  facilities  and  community  spaces.  A  passion  to  design  what  people  experience  in  these  spaces,  drove  Jonathan  to  become  a  service  designer... Read More →

Tuesday April 2, 2019 8:00am - 12:00pm EDT
Room 3 40 Edwin H Land Boulevard, Cambridge, MA, USA

Attendees (8)