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Tuesday, April 2 • 3:25pm - 3:55pm
Health Literacy: Katherine Martinko & Natalie Friedman, GetWellNetwork

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From Paper to Personal: Partnering with Patients for Condition Management

A folder of handouts given at discharge used to count as patient education for hospitals. Now, as health systems move to videos, text programs, and more in their overall digital patient engagement strategies, there is still something missing: starting with what the patient actually cares about. Each of these approaches involve pushing a standard set of information at patients, without first understanding what would actually be meaningful for this person at this moment.

We’ll share a case study of how we applied five years of patient research and worked with a leading regional health system to create a personalized condition management program for their heart failure patients, tailored based on whether patients were first learning of this diagnosis or had been managing their condition for awhile. An integrative and innovative approach combined education on the “survival skills” most critical to health as well as an interactive needs assessment to identify any knowledge, resource, or behavior gaps so that proactive support can be provided to patients before risks become problems.

avatar for Rick Allen

Rick Allen

Director Content Strategy, Mad*Pow
Rick may not have education in his blood, but it sure overflows his background. Not just his BFA and MA from Emerson College, it’s his work history in Content at Babson College, Boston College, and Emerson College. Now, after supporting Mad*Pow through the content strategy consultancy... Read More →

avatar for Natalie Friedman

Natalie Friedman

Director of Patient Engagement Programs, GetWellNetwork
Natalie Friedman is Director of Patient Engagement Programs at GetWellNetwork. With over 14 years of experience in the healthcare industry, 11 specifically in patient engagement, she utilizes her dynamic experience of various roles to drive development of engaging and educational... Read More →
avatar for Katherine Martinko

Katherine Martinko

Senior Manager of Patient Engagement Programs, GetWellNetwork
Katherine Martinko is Senior Manager of Patient Engagement Programs at GetWellNetwork. A founding member of the User Experience team, she has helped create a culture of evidence-based design through extensive patient engagement research. She passionately believes words matter, and... Read More →

Tuesday April 2, 2019 3:25pm - 3:55pm EDT
Room 2 40 Edwin H Land Boulevard, Cambridge, MA, USA