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Tuesday, April 2 • 2:50pm - 3:20pm
Health Literacy: Benjamin Tingey, Atrium Health Innovation Engine

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A Framework for Designing Culturally Competent Care

In an era of expanding ethnic diversity, how can health care systems design culturally competent care and why does it matter? The American Hospital Association defines a culturally competent health care system as one that “acknowledges the importance of culture, incorporates the assessment of cross-cultural relations, recognizes the potential impact of cultural differences, expands cultural knowledge, and adapts services to meet culturally unique needs. Ultimately, cultural competency is recognized as an essential means of reducing racial and ethnic disparities in health care.” Over the last several years, Atrium Health has undertaken several projects to improve care delivery with respect to patient culture, health disparities, and consumer choice in our community. From co-developing a new urgent care model with and for the Hispanic community, to social innovation hackathons in the Charlotte “crescent,” to a marketing campaign encouraging colorectal screenings, we’ve learned a few things about community engagement. In an attempt to preserve and codify our learnings for future project leaders engaging in similar work, I analyzed the impact of that work and distilled six guiding principles as a framework for designing culturally competent care. Through patient stories, research insights, and case studies, I’ll share practical principles and tactics that healthcare innovators and designers can employ when serving individuals with diverse cultural backgrounds.

avatar for Rick Allen

Rick Allen

Director Content Strategy, Mad*Pow
Rick may not have education in his blood, but it sure overflows his background. Not just his BFA and MA from Emerson College, it’s his work history in Content at Babson College, Boston College, and Emerson College. Now, after supporting Mad*Pow through the content strategy consultancy... Read More →

avatar for Benjamin Tingey

Benjamin Tingey

Innovation Manager, Atrium Health Innovation Engine
Benjamin Tingey is an Innovation Manager with the Atrium Health Innovation Engine. In this role he champions the voice of the patient, designing care experiences and business models that nail their Job to Be Done, and curates the voices of the Innovation Engine and other innovation... Read More →

Tuesday April 2, 2019 2:50pm - 3:20pm EDT
Room 2 40 Edwin H Land Boulevard, Cambridge, MA, USA

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