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Tuesday, April 2 • 8:00am - 12:00pm
Workshop: Designing and Measuring Engagement in Behavior Change Interventions (Additional Ticket Required)

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Engagement is a prerequisite to any successful behavior change intervention, but engagement alone doesn't guarantee a beneficial outcome. If we want to improve outcomes by improving engagement, we need a clear understanding of what characterizes meaningful engagement, how to design for it, and how to measure it. Despite designers' every effort to convince, entice, seduce, trigger, or hook users into interacting with digital technologies, engagement with digital interventions is typically low. In this half-day workshop, we'll cover relevant theories and empirical findings from the engagement literature, introduce a multi-disciplinary model of engagement, and end by taking a deep dive into features and techniques for promoting effective engagement in practice.Learning Objectives:In this workshop, participants will:
1. Develop an understanding of the behavioral and experiential components that make up engagement.
2. Learn what design features and behavior change techniques are most conducive to engagement and how to apply these to your interventions.
3. Explore how to best tailor content, features, interactions & behavior change techniques to fit individual users and their specific needs and contexts.
4. Assess different methods for how to measure engagement.
5. Think critically about simply promoting engagement for engagement’s sake and instead considering how to establish “effective engagement” or just enough engagement with your intervention or service to achieve desired outcomes.

avatar for Dustin DiTommaso

Dustin DiTommaso

SVP, Behavior Change Design, Mad*Pow
Dustin is Senior Vice President of Behavior Change Design at Mad*Pow. A designer and researcher, Dustin’s work involves the study and application of behavioral and decision science, motivational psychology, and human-computer interaction to the design of technology-assisted behavior... Read More →
avatar for Aidan Hudson-Lapore

Aidan Hudson-Lapore

Behavior Change Designer, Mad*Pow
Aidan comes to Mad*Pow with a background in Cognitive Science and Industrial Design–a result of the Brown RISD Dual-Degree program. Aidan fits right in with our Behavior Change group because she is passionate about using science and design to deliver positive social impact. She... Read More →

Tuesday April 2, 2019 8:00am - 12:00pm EDT
Room 1 40 Edwin H Land Boulevard, Cambridge, MA, USA

Attendees (3)