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Lunch & Learn [clear filter]
Wednesday, April 3

12:15pm EDT

Lunch & Learn: Agile Behavior-Based Personas for Better Designs
Great design begins with deep understanding of and empathy for people’s lived experiences. It requires an ability to put yourself in the shoes of the people who will interact with the solutions you create.
People are complex — and unpredictable. They may demonstrate a specific set of personality traits that drive their behavior. But their behavior is also shaped by external stressors and situations.
Designers have long used personas to construct “user profiles” to inform their work. However, we’ve observed a few problems with the way personas are created. In some cases, the process is a time, labor, and resource-intensive endeavor. In others, it’s a quick, off-the-cuff jam session that results in stereotyped caricatures based on designers’ personal beliefs, biases, and assumptions. And both of these approaches can lead to static personas that aren’t flexible enough to be used for future design work.

avatar for Priyama Barua

Priyama Barua

Experience Strategy Director, Mad*Pow
Priyama came to Mad*Pow after obtaining her masters in Design Management from the University of Bridgeport, and her undergrad in Mumbai, India. As if that’s not enough, she even founded her own company, Matchstix, in India which provided research and strategy work to clients.Priyama... Read More →
avatar for Dana Ortegon

Dana Ortegon

Senior Content Strategist, Mad*Pow
Dana Ortegón is a Senior Content Strategist at Mad*Pow. Plain language/readability and health & financial literacy are Dana’s not-so-secret passions. She also loves helping clients figure out the what’s, why’s, when’s, and how’s that ensure the best possible content experience... Read More →

Wednesday April 3, 2019 12:15pm - 1:10pm EDT
Room 2 40 Edwin H Land Boulevard, Cambridge, MA, USA

12:15pm EDT

Lunch & Learn: Health-Centered Design: Reclaiming Technology Design For a Culture of Health
Whether we work on consumer apps or enterprise software, the choices we make as designers directly affect the physical, mental, social, and professional health of our users. So how do we design for values that promote a culture of health? This session will look at the legacy of persuasive design philosophy that has led to our current, coercive technology present, and explore a vision for an alternate design future, including practical examples and decision-making approaches to support values that promote long-term user and product health.

avatar for Jenka Gurfinkel

Jenka Gurfinkel

UX Lead, athenahealth
As a UX Lead at athenahealth Jenka designs products to empower patients, support providers, and improve population health outcomes. She has previously designed customer experience solutions for some of the world’s largest brands and organizations, including Toyota, AARP, and Live... Read More →

Wednesday April 3, 2019 12:15pm - 1:10pm EDT
Room 1 40 Edwin H Land Boulevard, Cambridge, MA, USA

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