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Tuesday, April 2
 

2:50pm EDT

From Innovation to Execution: Bruno Silva, Andrea Archer, MFA., Arnhold Institute for Global Health at Mount Sinai Hospital
As healthcare distances itself from the traditional fee-for-service care model and moves toward maximizing value for patients, individual health clinics—especially primary care clinics—are faced with challenges such as: staying up-to-date with evolving industry knowledge, lack of access to relevant training and development opportunities, implementing innovative changes inside complex health systems, and lack of information about transformation efforts happening around them.
 
At Mount Sinai’s Arnhold Institute for Global Health, our Health Systems Design team is working to leverage and support existing primary care communications through a learning network that addresses the needs of primary care practice dyad leadership (Practice Managers and Medical Directors) and provide access to the knowledge and training they need to be successful in their practice transformation efforts and day-to-day operations.
 
We have engaged our end users—the dyad leadership in the system’s 52 primary care clinics—in participatory research, contextual interviews, and quantitative surveys, and we have synthesized that research into various opportunities for designing a thriving, seamless online / offline-experiential network of primary care professionals who are advancing their clinics through value-based care.
 
In our talk, we would like to share our process of bringing human-centered design to the primary care landscape and scaling it up to all of Mount Sinai’s 52 primary care clinics, the challenges and opportunities in designing with a large health system, and our hypothesis that re-equipping the existing primary care workforce for value-based care transformation will help the health system meet its desired health and financial outcomes.

Moderators
avatar for Adam Connor

Adam Connor

VP, Design Transformation, Mad*Pow
Adam Connor, most recognizable by his magnificent beard, is a designer, author and illustrator based in Western Massachusetts. As VP of Design Transformation at Mad*Pow, Adam helps create positive change by addressing the relationships that people have with one another to foster more... Read More →

Speakers
avatar for Andrea Archer, MFA.

Andrea Archer, MFA.

UX/UI Designer, Arnhold Institute for Global Health (AIGH) at Mount Sinai Hospital
Andrea Archer, MFA, is a UX/UI Designer at the Arnhold Institute for Global Health (AIGH) at Mount Sinai Hospital in New York City. She brings ethnographic research methods, service and product design to AIGH’s work in strengthening community health systems. Recently Andrea has... Read More →
avatar for Bruno Silva

Bruno Silva

Director of Design and Product Development, Arnhold Institute for Global Health at Mount Sinai Hospital
As Director of Design and Product Development at the Arnold Institute for Global Health in the Mount Sinai Health, Bruno researches user needs, design services and product innovations that are user-centric for the improvement of population health.


Tuesday April 2, 2019 2:50pm - 3:20pm EDT
Room 3 40 Edwin H Land Boulevard, Cambridge, MA, USA

2:50pm EDT

Health Literacy: Benjamin Tingey, Atrium Health Innovation Engine
A Framework for Designing Culturally Competent Care

In an era of expanding ethnic diversity, how can health care systems design culturally competent care and why does it matter? The American Hospital Association defines a culturally competent health care system as one that “acknowledges the importance of culture, incorporates the assessment of cross-cultural relations, recognizes the potential impact of cultural differences, expands cultural knowledge, and adapts services to meet culturally unique needs. Ultimately, cultural competency is recognized as an essential means of reducing racial and ethnic disparities in health care.” Over the last several years, Atrium Health has undertaken several projects to improve care delivery with respect to patient culture, health disparities, and consumer choice in our community. From co-developing a new urgent care model with and for the Hispanic community, to social innovation hackathons in the Charlotte “crescent,” to a marketing campaign encouraging colorectal screenings, we’ve learned a few things about community engagement. In an attempt to preserve and codify our learnings for future project leaders engaging in similar work, I analyzed the impact of that work and distilled six guiding principles as a framework for designing culturally competent care. Through patient stories, research insights, and case studies, I’ll share practical principles and tactics that healthcare innovators and designers can employ when serving individuals with diverse cultural backgrounds.

Moderators
avatar for Rick Allen

Rick Allen

Director Content Strategy, Mad*Pow
Rick may not have education in his blood, but it sure overflows his background. Not just his BFA and MA from Emerson College, it’s his work history in Content at Babson College, Boston College, and Emerson College. Now, after supporting Mad*Pow through the content strategy consultancy... Read More →

Speakers
avatar for Benjamin Tingey

Benjamin Tingey

Innovation Manager, Atrium Health Innovation Engine
Benjamin Tingey is an Innovation Manager with the Atrium Health Innovation Engine. In this role he champions the voice of the patient, designing care experiences and business models that nail their Job to Be Done, and curates the voices of the Innovation Engine and other innovation... Read More →


Tuesday April 2, 2019 2:50pm - 3:20pm EDT
Room 2 40 Edwin H Land Boulevard, Cambridge, MA, USA

2:50pm EDT

IDSA's Intersection of ID & UX: Chris Rockwell, Lextant
Smart Medical Technology. How Must it Deliver for Patients, Clinicians and Administrators?

- How do people want to feel when they use smart technology?
- What unmet administrator and clinician needs does smart technology need to - deliver on? 
- What does this mean for the culture of hospitals? 
- And what does this mean for the medical device industry? 

Lextant, Founder and President, Chris Rockwell will review findings from Lextant’s in-depth consumer research on smart technology and medical device systems. 

He will uncover the specific benefits that patients are looking for from smart technology and highlight the features needed to deliver on those benefits. 

He will share insights into unmet administrator and clinician needs using specific examples from research into medical device systems. 

And, he will talk about how smart technology can transform the experience for patients, clinicians and health systems too. 

Lextant is a team of 60+ behavioral scientists that uses rigorous co-creation and research methods to uncover desired consumer experiences and help clients deliver them. Lextant has done research for a wide variety of healthcare and medical device companies including Cardinal Health, OhioHealth and Ethicon.

Moderators
avatar for Dr. Bryce Rutter,

Dr. Bryce Rutter,

Founder and CEO, Metaphase Design Group Inc.
Dr. Bryce Rutter, Founder and CEO of Metaphase Design Group Inc., is a leading expert in the research, ergonomics and design of medical products and worldwide specialist in hand-intensive products and packaging. His work includes collaborations with numerous global prestigious brands... Read More →

Speakers
avatar for Chris Rockwell

Chris Rockwell

Founder & CEO, Lextant
Chris Rockwell is CEO and founder of Lextant, an experience-centered consultancy dedicated to informing great design and inspiring companies to pursue it.  For more than 20 years, Chris and his team have been using advanced research, design, and measurement approaches to fuel confident... Read More →


Tuesday April 2, 2019 2:50pm - 3:20pm EDT
Room 1 40 Edwin H Land Boulevard, Cambridge, MA, USA

3:25pm EDT

From Innovation to Execution: Madhavi Jagdish, PEAR Therapeutics
Designing an Engine for Digital Therapeutics

Pear Therapeutics has the distinct honor of having gained market authorization from the FDA for reSET, our PDT that treats Substance Use Disorder and just recently reSET-O, our PDT for Opioid Use Disorder. But these are only the first of several products we plan to develop. We are already up to 5 products this year, and plan to continue growing our pipeline in 2019. How does design and development keep up with this ambitious plan? Enter Platform+ Components. We start with an atomic and extensible design system of user-tested and validated components, which are then developed into components in our codebase, which in turn form a platform from which we can pull relevant and appropriate "ingredients" for our future prescription digital therapeutics. This talk will walk the audience through the journey of pixels becoming reusable pieces of functional code, highlighting the importance of patient research, efficient cross-functional collaboration and agility in a highly regulated space.

Moderators
avatar for Adam Connor

Adam Connor

VP, Design Transformation, Mad*Pow
Adam Connor, most recognizable by his magnificent beard, is a designer, author and illustrator based in Western Massachusetts. As VP of Design Transformation at Mad*Pow, Adam helps create positive change by addressing the relationships that people have with one another to foster more... Read More →

Speakers
avatar for Madhavi Jagdish

Madhavi Jagdish

Director of Product Design, PEAR Therapeutics
Madhavi Jagdish is the Director of Product Design at Pear Therapeutics, and has designed mobile applications for over a decade, both in the consumer space and now in this revolutionary field of prescription digital therapeutics. She is very excited about the possibility of design... Read More →


Tuesday April 2, 2019 3:25pm - 3:55pm EDT
Room 3 40 Edwin H Land Boulevard, Cambridge, MA, USA

3:25pm EDT

Health Literacy: Katherine Martinko & Natalie Friedman, GetWellNetwork
From Paper to Personal: Partnering with Patients for Condition Management

A folder of handouts given at discharge used to count as patient education for hospitals. Now, as health systems move to videos, text programs, and more in their overall digital patient engagement strategies, there is still something missing: starting with what the patient actually cares about. Each of these approaches involve pushing a standard set of information at patients, without first understanding what would actually be meaningful for this person at this moment.

We’ll share a case study of how we applied five years of patient research and worked with a leading regional health system to create a personalized condition management program for their heart failure patients, tailored based on whether patients were first learning of this diagnosis or had been managing their condition for awhile. An integrative and innovative approach combined education on the “survival skills” most critical to health as well as an interactive needs assessment to identify any knowledge, resource, or behavior gaps so that proactive support can be provided to patients before risks become problems.

Moderators
avatar for Rick Allen

Rick Allen

Director Content Strategy, Mad*Pow
Rick may not have education in his blood, but it sure overflows his background. Not just his BFA and MA from Emerson College, it’s his work history in Content at Babson College, Boston College, and Emerson College. Now, after supporting Mad*Pow through the content strategy consultancy... Read More →

Speakers
avatar for Natalie Friedman

Natalie Friedman

Director of Patient Engagement Programs, GetWellNetwork
Natalie Friedman is Director of Patient Engagement Programs at GetWellNetwork. With over 14 years of experience in the healthcare industry, 11 specifically in patient engagement, she utilizes her dynamic experience of various roles to drive development of engaging and educational... Read More →
avatar for Katherine Martinko

Katherine Martinko

Senior Manager of Patient Engagement Programs, GetWellNetwork
Katherine Martinko is Senior Manager of Patient Engagement Programs at GetWellNetwork. A founding member of the User Experience team, she has helped create a culture of evidence-based design through extensive patient engagement research. She passionately believes words matter, and... Read More →


Tuesday April 2, 2019 3:25pm - 3:55pm EDT
Room 2 40 Edwin H Land Boulevard, Cambridge, MA, USA

3:25pm EDT

IDSA's Intersection of ID and UX: Tim Daines, QuantumBlack
Beyond the Hype: Crossing the chasm with AI and patient chronic disease management

AI is the new mantra in healthcare and is being touted by many as one of the impending saviours of personalising the patient experience, as it is a key component of the much-vaunted Transformation of Self-Care. By others it’s seen as flawed and impractical to adopt, as the quality of data and process collation is driven by the behaviour of the patient and therapy ecosystem they currently live in. This talk looks at lessons learnt from when AI has attempted to digitally transform patient and caregiver behaviour as part of chronic disease self-care. The focus will be on digital medical devices for asthma, allergies and regular medication based on the implementation and pilot testing of real-world AI solutions, which have been key to learning what design-thinking works and does not work when designing AI into a patients life. Attendees will hear what design-thinking approaches were taken, the benefits-and drawbacks of how this impacted factors that make adjustment to chronic medical illness psychologically demanding, and how cross-collaboration worked with business product owners, data scientists, engineers, patients and caregivers. The talk concludes with a summary of challenges, opportunities and future capabilities needed by designers when creating self-care solutions for patients and caregivers, where AI is trusted enough to act on insights.

Moderators
avatar for Dr. Bryce Rutter,

Dr. Bryce Rutter,

Founder and CEO, Metaphase Design Group Inc.
Dr. Bryce Rutter, Founder and CEO of Metaphase Design Group Inc., is a leading expert in the research, ergonomics and design of medical products and worldwide specialist in hand-intensive products and packaging. His work includes collaborations with numerous global prestigious brands... Read More →

Speakers
avatar for Tim Daines

Tim Daines

Principal Experience Designer, QuantumBlack
With a background inventing physical and digital solutions spanning AR, VR, IoT and digital interfaces, Tim has worked across a number of global startup and bluechip companies and successfully launched several products and services for healthcare organisations, e-commerce digital... Read More →


Tuesday April 2, 2019 3:25pm - 3:55pm EDT
Room 1 40 Edwin H Land Boulevard, Cambridge, MA, USA

4:00pm EDT

From Innovation to Execution: Naomi Fried, Health Innovation Strategies
From Ideation to Execution: How Innovation Happens in Healthcare
Innovation is one of the most talked about ideas in business and healthcare today. Yet, few people understand how to move innovations from ideation through execution. Naomi Fried, CEO of Health Innovation Strategies, will provide a framework for understanding the innovation lifecycle with examples of each step in the process. At the heart of the innovation lifecycle is the operationalization gap (“o-gap”), responsible for the implementation failure of many otherwise successful pilot projects. We will discuss tips and techniques for conquering the o-gap.

Moderators
avatar for Adam Connor

Adam Connor

VP, Design Transformation, Mad*Pow
Adam Connor, most recognizable by his magnificent beard, is a designer, author and illustrator based in Western Massachusetts. As VP of Design Transformation at Mad*Pow, Adam helps create positive change by addressing the relationships that people have with one another to foster more... Read More →

Speakers
avatar for Naomi Fried

Naomi Fried

Founder & CEO, Health Innovation Strategies
Naomi Fried, PhD,  an innovation and digital health thought-leader, is the founder and CEO of the boutique advisory firm, Health Innovation Strategies. She was the first VP of Innovation and External Partnerships at Biogen. Previously, she was the first Chief Innovation Officer at... Read More →


Tuesday April 2, 2019 4:00pm - 4:30pm EDT
Room 3 40 Edwin H Land Boulevard, Cambridge, MA, USA

4:00pm EDT

Health Literacy: Trina Histon, W. Scott Heisler, Chris Browning, Kaiser Permanente
How Kaiser Permanente is using human centered design to help members understand and improve their emotional health
 
In this session you will learn:
One
We will share key insights from our journey to stand up an ecosystem for emotional health and wellness with digital therapeutics in multiple care settings and ‘self-serve’ access to these tools and resources on our patient facing portal. 
Two
We will also share our learnings on the application of human centered design to mental health, our preliminary data and insights on the development of a digital therapeutic formulary for emotional health and wellness and key takeaways we have so far on what it takes to integrate these tools across clinical pathways.
Three
Understand how human centered methods map to health literacy

Moderators
avatar for Rick Allen

Rick Allen

Director Content Strategy, Mad*Pow
Rick may not have education in his blood, but it sure overflows his background. Not just his BFA and MA from Emerson College, it’s his work history in Content at Babson College, Boston College, and Emerson College. Now, after supporting Mad*Pow through the content strategy consultancy... Read More →

Speakers
avatar for Trina Histon

Trina Histon

Kaiser Permanente Care Management Institute, Kaiser Permanente Care Management Institute
Since 1996, Trina has built an extensive career in addressing prevention and wellness, behavior change, emotional wellness, obesity prevention & treatment in addition to translating the evidence into practice in healthcare in Ireland and the USA. Trina is a Senior Principal Consultant... Read More →
avatar for Aubrey Kraft

Aubrey Kraft

Service Designer, Kaiser Permanente
Aubrey Kraft is a service designer with Kaiser Permanente’s Design Consultancy, supporting internal Human Centered Design trainings across the organization and end-to-end service design consulting initiatives. Previously, Aubrey worked on design and innovation projects with University... Read More →
avatar for W. Scott Heisler, MBA, RN

W. Scott Heisler, MBA, RN

Sr HPIE Principal Consultant/Innovation Specialist, Kaiser Permanente
W. Scott Heisler is an experienced manager, innovator and a nurse with a passion for seeing the future of healthcare. He loves developing ideas to help nurses improve their lives and the care they provide to their patients. Heisler has been with Kaiser Permanente since 1996, in roles... Read More →


Tuesday April 2, 2019 4:00pm - 4:30pm EDT
Room 2 40 Edwin H Land Boulevard, Cambridge, MA, USA

4:00pm EDT

IDSA's Intersection of ID & UX: Jen Horonjeff, Savvy Coop
How Bad Design Fails Patients

Elegant design in healthcare can liberate patients, while poor design can cause unnecessary burden and even harm. The best solutions often come to life through co-creation with patients, who provide invaluable insights into the actual patient experience. Therefore the healthcare industry needs to stop just talking about patients, and instead work directly with them. That’s why during this panel you’ll hear from real patients who will share their design horror stories, discuss the challenges they face, and highlight opportunities for designers and industry professionals to focus their attention.

Moderators
avatar for Dr. Bryce Rutter,

Dr. Bryce Rutter,

Founder and CEO, Metaphase Design Group Inc.
Dr. Bryce Rutter, Founder and CEO of Metaphase Design Group Inc., is a leading expert in the research, ergonomics and design of medical products and worldwide specialist in hand-intensive products and packaging. His work includes collaborations with numerous global prestigious brands... Read More →

Tuesday April 2, 2019 4:00pm - 4:30pm EDT
Room 1 40 Edwin H Land Boulevard, Cambridge, MA, USA
 
Wednesday, April 3
 

10:25am EDT

Health Equity & Social Determinants of Health: Carrie Niemy, & Krista Egger, Enterprise Community
Designing Health through Housing

Where someone lives affects every aspect of their life, especially their health. Homes that are of lower quality, not well-designed and unaffordable have been linked to poor health, such as asthma, obesity, mental health challenges and more. For the most vulnerable populations who have the fewest choices in both their health care and their housing, there is an enormous opportunity to impact their health through their housing. This opportunity comes into focus in the building of subsidized affordable homes, which are more easily targeted for improvement due to their formal funding structure. Enterprise Community Partners, a national affordable housing intermediary, is tackling the long-term goal of improving health through housing. This presentation introduces the complex affordable housing system and the unique challenges it presents to adopting people-centered design, and then walks through two specific tools that present system-changing solutions: the Design Matters Toolkit and the Health Action Plan. The Design Matters Toolkit provides simple suggested behavior changes for affordable housing developers to incorporate more health outcomes into their properties, and Enterprise’s Health Action Plan framework guides developers through a structured process to partner with public health professionals to identify the highest impact resident health outcomes that can be influenced by the built environment, integrate relevant interventions in the design and development or rehabilitation of homes, and to measure the impact of those changes.
Supporting document: https://cdn2.hubspot.net/hubfs/410222/form-uploads/e4122d27-1870-4dcd-90d8-6ea9d3c03c16/0215b1a8-96f9-4dec-b58a-9f10c57eb9d7-attach_a_file_-Health-Action-Plan-Overview-of-Process-Roles.pdf?utm_source=hs_email&utm_medium=email&utm_content=51577051

Moderators
avatar for Olga Elizarova

Olga Elizarova

Behavior Change Director, Mad*Pow
Olga is a dentist, behavior change analyst, designer and entrepreneur. So, if you need to understand the behaviors or motivations of particular individuals, or you need a cavity filled, don’t worry, Olga can do either. After obtaining public health degree at Brown University, she... Read More →

Speakers
avatar for Krista Egger

Krista Egger

Senior Director, National Initiatives, Enterprise Community Partners
Krista Egger is senior director of National Initiatives at Enterprise. With more than a decade of experience leading energy efficiency and healthy housing initiatives with affordable housing stakeholders, Krista manages Enterprise’s national sustainability and resilience efforts... Read More →
avatar for Carrie Dancy Niemy

Carrie Dancy Niemy

Program Officer, Enterprise Community Partners
Carrie Dancy Niemy is a Program Officer on the National Design Team at Enterprise Community Partners. In this role, she is responsible for scaling the adoption of human-centered design in the national affordable housing ecosystem.  She directs the award-winning Affordable Housing... Read More →


Wednesday April 3, 2019 10:25am - 10:55am EDT
Room 2 40 Edwin H Land Boulevard, Cambridge, MA, USA

10:25am EDT

Patient Experience, From Three Unique Perspectives: Jennifer Smerdel, Mayo Clinic
Improving Clinical Processes, But at What Cost? An Exploration of Patient-Reported Outcomes Measurement

Patient Reported Outcomes (PROs) have emerged as another dimension of clinical care and research, with the potential to provide highly valuable insights. With technological advances, the remote and electronic collection of PROs, has become increasingly feasible, permitting patient assessments uncoupled from point-of-care. At present, many institutions have adopted an approach to gathering patient longitudinal data, but at what cost? While measuring patient’s data longitudinally would be a great tool to improve clinical processes, healthcare institutions face significant barriers such as selective attrition, low overall participation, confusion, and unfulfilled patient expectations. Collection efforts encompass diverse data collection modes, vendors, and tools. As Mayo Clinic moves toward a unified Epic EHR, there is an opportunity to standardize ePRO collection and clinical integration across the Enterprise, while providing the patient the highest level of care.
At the Mayo Clinic Robert D. and Patricia E. Kern Center for the Science of Health Care Delivery | Innovation and Design, we have developed a set of patient-centered design principles, institutions like Mayo Clinic should consider before implementing ePROs into their practice. Additionally, much can be learned within this endeavor about always advocating for the patient perspective on a project with a strong agenda. Utilizing the Design Principles for Patient-Centered ePROs, can help to frame what a future patient experience should look like in order to improve clinical processes, help inform research, and ultimately make for a great experience for patients who are interested and invested in providing long-term outcomes.

Moderators
avatar for Jonathan Podolsky

Jonathan Podolsky

VP, Strategy & Service Design, Mad*Pow
Jonathan  Podolsky  started  his  career  as  an  architect,  designing  hospitals,  clinical  facilities  and  community  spaces.  A  passion  to  design  what  people  experience  in  these  spaces,  drove  Jonathan  to  become  a  service  designer... Read More →

Speakers
avatar for Jennifer Smerdel

Jennifer Smerdel

Service Desginer, Mayo Clinic Robert D. and Patricia E. Kern Center for the Science of Health Care Delivery | Innovation & Design
Jennifer is a service designer at the Mayo Clinic Robert D.
and Patricia E. Kern Center for the Science of Health Care Delivery | Innovation and Design, where she has proudly helped to tackle challenges relating to the patient and caregiver experience in the number one healthcare... Read More →


Wednesday April 3, 2019 10:25am - 10:55am EDT
Room 3 40 Edwin H Land Boulevard, Cambridge, MA, USA

10:25am EDT

Innovating for Community Impact Across the Health Ecosystem: Ian Toner, CVS Health; Jeanne Zucker, Muscular Dystrophy Association; Rebecca Stametz, Geisinger; Liz Kay, Mad*Pow
Improving health outcomes through product innovation: What we can learn by looking across the health ecosystem

In this session, we will hear from three speakers across the health eco-system representing pharmacy, advocacy, and provider/medical system. In these presentations we will learn more about their approach to patient-centricity and innovation, how they designed and led new initiatives within their organizations, and how they navigated from vision to launch. This 90 minute program will begin with individual presentations, follow by a panel presentation with questions and discussion with the audience.

Moderators
avatar for Liz Kay

Liz Kay

Business Development Director - Health, Mad*Pow
Earning her degree from Northeastern University, Liz worked in broadcast television and then documentary film. Her clients included Sesame Street, The National Park Service, The Smithsonian Institution, and more. Along the way, she learned to tell compassionate, powerful stories... Read More →

Speakers
avatar for Ian Toner

Ian Toner

Director of Innovation for the Senior Living Business, CVS Health’s Long-term Care Segment
Ian Toner is the Director of Innovation for the Senior Living Business within CVS Health’s Long-term Care segment. He leads the team responsible for designing and implementing Senior Living’s business model and service offerings. As head of this group, Ian has been focused on... Read More →
avatar for Jeanne Zucker

Jeanne Zucker

Senior Vice President of Healthcare Partnerships, Muscular Dystrophy Association (MDA)
Jeanne Zucker currently serves as the Senior Vice President of Healthcare Partnerships for the Muscular Dystrophy Association (MDA) supporting the organization’s mission to transform the lives of people affected by muscular dystrophy, ALS and related neuromuscular diseases.   Within... Read More →
avatar for Rebecca Stametz

Rebecca Stametz

AVP, Product Innovation, Steele Institute for Health Innovation, Geisinger Medical Center
I’m the Associate Vice President for Product Innovation in the Steele Institute for Health Innovation at Geisinger. I lead a design-led, cross-functional department with expertise in analytics, informatics, software development, product management, and evaluation. The goal is to... Read More →


Wednesday April 3, 2019 10:25am - 11:25am EDT
Room 1 40 Edwin H Land Boulevard, Cambridge, MA, USA

11:00am EDT

Health Equity and Social Determinants of Health: Jennifer Shaffer, Optum
Identifying Social Determinants of Health with Ethnographic Research + Iterative Design

The Optum User Experience Design Studio (UXDS) partnered with UnitedHealth Care’s Community and State to create a social determinants of health survey as part of an innovative pilot program funded by the Centers for Medicare and Medicaid Services (CMS). CMS developed the Accountable Health Communities model, which addresses social needs among Medicare and Medicaid beneficiaries, in hopes of improving their health outcomes and decreasing their cost of care. Using ethnographic research plus iterative design, UXDS created an effective and engaging survey experience for patients of varying literacy and technology levels. The survey is currently administered to patients at partner clinical delivery sites in the state of Hawaii.
The talk will focus on the ethnographic research we conducted prior to design ideation, leading to iterative design with formative research, to survey launch. I’ll discuss the impact of historical trauma, which posed a significant barrier to trust; language and literacy challenges (more than 16 languages are spoken in Hawaii); and how we focused on inclusive design to create the survey.
We are also in the process of using field studies to support the development of the companion care management tool – I would love to include our experience with designing the Gaps in Care tool, which is currently a work in progress.

Moderators
avatar for Olga Elizarova

Olga Elizarova

Behavior Change Director, Mad*Pow
Olga is a dentist, behavior change analyst, designer and entrepreneur. So, if you need to understand the behaviors or motivations of particular individuals, or you need a cavity filled, don’t worry, Olga can do either. After obtaining public health degree at Brown University, she... Read More →

Speakers
avatar for Jen Shaffer

Jen Shaffer

UX Director, Optum
Jen Shaffer is a user experience leader with over 17 years’ experience in designing and developing software applications. She’s currently a UX Director within Optum’s User Experience Design Studio, and is passionate about optimizing the experience of care management products... Read More →


Wednesday April 3, 2019 11:00am - 11:30am EDT
Room 2 40 Edwin H Land Boulevard, Cambridge, MA, USA

11:00am EDT

Patient Experience, From Three Unique Perspectives: Brittany Merkle, Savannah College
From RN to Service Designer

When I tell people I am a RN or previous Hospice Case Manager, they typically nod in approval or gratitude. When I elaborate I am transitioning to become a service designer, many look at me with a head tilt as if I asked a question. So what exactly is ‘service design’? And more specifically, what does ‘service design’ mean in the context of healthcare? These have been the overarching questions in my conversations, papers and projects over the past year while studying at Savannah College of Art & Design as a MFA Service Design student. My response to the recurring head tilt has changed and continues to change as I learn (and unlearn) in this space. I did not expect anyone to understand why I would abandon the security of climbing a clinical ladder, much less truly share my vision of bridging service design to healthcare. Now my personal definition of ‘service design’ requires a full mad*pow 20 minutes and then some. It has evolved and yet come full circle, back to the industry I served pre-SCAD and plan to return following. I strongly believe healthcare professionals and designers have a lot in common in our practice. We are ideally empaths, delivering person and human-centered services with excellent bed or project-side manner. We hold the power to make only incremental differences in healthcare as we linger in separate silos, but together, now that’s a beautiful marriage for systemic change.


Moderators
avatar for Jonathan Podolsky

Jonathan Podolsky

VP, Strategy & Service Design, Mad*Pow
Jonathan  Podolsky  started  his  career  as  an  architect,  designing  hospitals,  clinical  facilities  and  community  spaces.  A  passion  to  design  what  people  experience  in  these  spaces,  drove  Jonathan  to  become  a  service  designer... Read More →

Speakers
avatar for Brittany Merkle

Brittany Merkle

MFA Candidate Service Design, Savannah College of Art & Design
Brittany Merkle RN is a MFA Candidate in Service Design at Savannah College of Art & Design. She is currently residing in Savannah, GA. “Britt” was born & raised in Virginia (is for lovers!) where she practiced as a Registered Nurse for over 3 years. She received her Bachelors... Read More →


Wednesday April 3, 2019 11:00am - 11:30am EDT
Room 3 40 Edwin H Land Boulevard, Cambridge, MA, USA

11:30am EDT

Panel: Innovating for Community Impact Across the Health Ecosystem: Ian Toner, CVS Health; Jeanne Zucker, Muscular Dystrophy Association; Rebecca Stametz, Geisinger; Liz Kay, Mad*Pow
Panel Presentation

During this panel we will dive deeper in to our presenters case studies. We will explore the challenges to create buy-in, what they learned unexpectedly by speaking directly with customers and patients, where they pivoted along the way, and what surprised them in the process. How are they measuring success? How are they measuring patient outcomes? What’s the next iteration?

Moderators
avatar for Liz Kay

Liz Kay

Business Development Director - Health, Mad*Pow
Earning her degree from Northeastern University, Liz worked in broadcast television and then documentary film. Her clients included Sesame Street, The National Park Service, The Smithsonian Institution, and more. Along the way, she learned to tell compassionate, powerful stories... Read More →

Speakers
avatar for Ian Toner

Ian Toner

Director of Innovation for the Senior Living Business, CVS Health’s Long-term Care Segment
Ian Toner is the Director of Innovation for the Senior Living Business within CVS Health’s Long-term Care segment. He leads the team responsible for designing and implementing Senior Living’s business model and service offerings. As head of this group, Ian has been focused on... Read More →
avatar for Jeanne Zucker

Jeanne Zucker

Senior Vice President of Healthcare Partnerships, Muscular Dystrophy Association (MDA)
Jeanne Zucker currently serves as the Senior Vice President of Healthcare Partnerships for the Muscular Dystrophy Association (MDA) supporting the organization’s mission to transform the lives of people affected by muscular dystrophy, ALS and related neuromuscular diseases.   Within... Read More →
avatar for Rebecca Stametz

Rebecca Stametz

AVP, Product Innovation, Steele Institute for Health Innovation, Geisinger Medical Center
I’m the Associate Vice President for Product Innovation in the Steele Institute for Health Innovation at Geisinger. I lead a design-led, cross-functional department with expertise in analytics, informatics, software development, product management, and evaluation. The goal is to... Read More →


Wednesday April 3, 2019 11:30am - 12:00pm EDT
Room 1 40 Edwin H Land Boulevard, Cambridge, MA, USA

11:35am EDT

Health Equity and Social Determinants of Health: Jennifer Lee, Blue Cross Blue Shield Massachusetts
Moderators
avatar for Olga Elizarova

Olga Elizarova

Behavior Change Director, Mad*Pow
Olga is a dentist, behavior change analyst, designer and entrepreneur. So, if you need to understand the behaviors or motivations of particular individuals, or you need a cavity filled, don’t worry, Olga can do either. After obtaining public health degree at Brown University, she... Read More →

Speakers
avatar for Jennifer Lee

Jennifer Lee

Senior Program Officer, Blue Cross Blue Shield of Massachusetts Foundation
Jennifer Lee is the Senior Program Officer for the Blue Cross Blue Shield of Massachusetts Foundation, where she manages grant portfolios for the Connecting Consumers with Care, Going Beyond Health Care, and Catalyst Fund areas. In this role, she facilitates the review processes of... Read More →


Wednesday April 3, 2019 11:35am - 12:05pm EDT
Room 2 40 Edwin H Land Boulevard, Cambridge, MA, USA

11:35am EDT

Patient Experience, From Three Unique Perspectives: Cynthia Sharpe & Steven Merahn, ThinkWell Group
Why People Will Pay Hundreds of Dollars to Wait Two Hours in Orlando for a 90 Second Ride, But Are Frustrated by Healthcare

A theme park is about narrative – and the power of the principles of theme park design to engage, inform, motivate, and inspire action, are all equally applicable to the design of systems of care delivery: patient activation, treatment plan adherence, health-related behavior change, affinity, and loyalty.

Whether the narrative is about the quest of Harry Potter to vanquish Voldemort or about a quest to get a chronic illness stabilized, the scenarios are remarkably similar. There’s feelings and challenges to be managed; there’s vocabulary and technical skills to be mastered.

But theme park design is also about safety, organizational capacity, throughput, compressed time sequences, human resources, inventory management, and quality. It’s about performance consistency, managing transitions, being prepared for common deviations from the structured experience, and acknowledging the human factors for both patients and the professionals who are providing their care.

"Experience Management" means more than just customer service, and can have influence and impact beyond patient satisfaction scores, including optimizing patient access strategies, achieving better alignment around goals of care, improving efficiency and quality of clinical operations, and raising levels of professional/staff satisfaction.

This presentation seeks to share the principles of experience design in non-healthcare environments that share the challenge of 24/7, high volume, technology-enabled human performance focused on safety and outcomes -- including theme parks and resorts, museums and cultural attractions, and live events -- and show how they can be applied to, and successfully support, quality and performance objectives for 21st century healthcare. Using case studies, participants will learn how the basic principles of experience design can inform extraordinary transformation.

Moderators
avatar for Jonathan Podolsky

Jonathan Podolsky

VP, Strategy & Service Design, Mad*Pow
Jonathan  Podolsky  started  his  career  as  an  architect,  designing  hospitals,  clinical  facilities  and  community  spaces.  A  passion  to  design  what  people  experience  in  these  spaces,  drove  Jonathan  to  become  a  service  designer... Read More →

Speakers
avatar for Steven Merahn, MD

Steven Merahn, MD

Chief Medical Officer, Centria Healthcare
avatar for Cynthia Sharpe

Cynthia Sharpe

Principal, Cultural Attractions and Research, Thinkwell Group
As Principal of Cultural Attractions and Research for Thinkwell Group, Cynthia is responsible for bringing guest behavior, museum, and education perspectives to Thinkwell projects. Her twenty years of experience spans from permanent and traveling museum shows to multi-use destination... Read More →


Wednesday April 3, 2019 11:35am - 12:05pm EDT
Room 3 40 Edwin H Land Boulevard, Cambridge, MA, USA

1:15pm EDT

Behavior Change Design: Christin D'Ovidio, JSI Research & Training
What's Your Reason? Does Peer Crowd Affinity Actually Motivate Behavior Adoption

Young adult (ages 18 to 25 years) alcohol consumption rates in New Hampshire are higher than the national average and are the highest in New England. Young adulthood is a time of rapid social and cognitive development in which young adults gain greater control over their lives, it also marks a time when brain development is not fully formed. During young adulthood, the formation of problem-drinking and excessive drinking can begin. Images and use of media, as well as peer influence, can play a significant role in the perceptions and behavior of young adults as they navigate this transition.

JSI researched and created a young adult binge drinking, prevention campaign. Preliminary research indicated that drinking is influenced by youth (mis)perceptions of how their peers drink. Images and use of media, as well as peer influence, can play a significant role in the perceptions and behavior of young adults as they navigate the transition from adolescent to young adulthood. In addition to social norming, peer crowds/groups are known to influence young adult styles and music preference, as well as values and beliefs. Studies have found peer crowd/group identification relates to behaviors such as substance use and risk-taking.
JSI researched what peer crowds/groups existed in NH, which young adult peer crowds/groups were engaging in binge drinking and if peer crowds/groups could be engaged with value-based, achievable, harm reduction messaging.
In December of 2018, JSI began an investigation and evaluation of the brief campaign in order to lead the editing process for phase 2. Campaign KPI outcomes were strong in phase 1 – JSI expects that after incorporating feedback the phase 2 will be even stronger.

Moderators
avatar for Dustin DiTommaso

Dustin DiTommaso

SVP, Behavior Change Design, Mad*Pow
Dustin is Senior Vice President of Behavior Change Design at Mad*Pow. A designer and researcher, Dustin’s work involves the study and application of behavioral and decision science, motivational psychology, and human-computer interaction to the design of technology-assisted behavior... Read More →

Speakers
avatar for Christin H. D’Ovidio

Christin H. D’Ovidio

Marketing & Communication Project Director, John Snow, Inc.
Christin H. D’Ovidio, MFA, CCPH, is a Marketing & Communication Project Director at John Snow, Inc. She provides direction and expertise to a variety of projects across the public health spectrum. Ms. D’Ovidio works directly with programs to research, plan and implement media... Read More →


Wednesday April 3, 2019 1:15pm - 1:40pm EDT
Room 3 40 Edwin H Land Boulevard, Cambridge, MA, USA

1:15pm EDT

Digital Interventions in Mental Health: Stephanie Greer, Hopelab
Hard conversations with robots

Meet Vivibot, a chatbot by Hopelab (available on Facebook Messenger) designed to address unmet needs of teen and young adult cancer survivors. Vivibot combines evidence based psychological skill building with personal stories to boost resilience and reduce stress after cancer treatment.

In this talk we will discuss the complexities (and surprising simplicities) of having hard and personal mental health conversations with an automated chatbot. We will discuss the benefits of creating an artificial but not-so-intelligent conversational interface (Vivibot does not currently use ML or NLP) and our process for creating this product that combines human centered design with scientific evidence and experimental methods.

Chatbots have a unique potential to address mental health needs at scale. However, new innovation in how these chatbots are designed, developed and empirically tested will be needed in order to realize this vision.

Moderators
avatar for Marli Mesibov

Marli Mesibov

VP Content Strategy, Mad*Pow
Marli Mesibov is the VP of Content Strategy at the digital UX agency Mad*Pow. Her work spans strategy and experiences across industries, with a particular interest in healthcare, finance, and education. She is a frequent conference speaker, a former editor of the UX publication UX... Read More →

Speakers
avatar for Stephanie Greer

Stephanie Greer

Research Lead, HopeLab
Stephanie is a curious and creative thinker with a diverse skill set in behavioral neuroscience, design and digital product development. Stephanie is the Research Lead at Hopelab - a social innovation lab focused on designing science-based technologies to improve the health and well-being... Read More →


Wednesday April 3, 2019 1:15pm - 1:45pm EDT
Room 2 40 Edwin H Land Boulevard, Cambridge, MA, USA

1:15pm EDT

Managing the Finances of Health: Adrienne Dye & Jeff Morris, Humana
Helping People Afford Their Meds No Matter What It Takes (As A Payer!)

As a payer, time and time again we face patients who are not taking critical medications because they are too expensive. We know that taking those medications is what keeps them out of the hospital and in their homes. By leveraging our clinical pharmacy and care management organizations, we implemented a cost assistance program to help patients get access to their medications by whatever means available (grants, funds, patient assistance programs, etc.) by serving those in need with a dedicated Community Resource Specialists. We proved patients desire this type of service and revealed the opportunity size present within our post discharge population. We used Innovation processes to frame, discover, and analyze the tangible needs of our patients, and executed a concept that helps them access healthcare and experience improved outcomes. In our first test and learn we saw an average out of pocket savings of over $3,000 for patients who participated. We have learned about how social services can impact health as much as clinical care and are excited to continue our journey toward becoming a healthcare company.

Moderators
avatar for Amy Heymans

Amy Heymans

Co-Founder & Chief Experience Officer, Mad*Pow

Speakers
AD

Adrienne Dye

Experience Strategy Principal, Humana
avatar for Jeff Morris

Jeff Morris

Innovation Strategist, Humana
Jeff Morris has built a career as a corporate entrepreneur, building new value propositions within organizations that provide users with experiences that feel customized just for them and drive new growth for the enterprise. At Humana, Jeff seeks to understand the problems seniors... Read More →


Wednesday April 3, 2019 1:15pm - 1:45pm EDT
Room 1 40 Edwin H Land Boulevard, Cambridge, MA, USA

1:40pm EDT

Behavior Change Design: Janet Roche, Janet Roche Designs
Moderators
avatar for Dustin DiTommaso

Dustin DiTommaso

SVP, Behavior Change Design, Mad*Pow
Dustin is Senior Vice President of Behavior Change Design at Mad*Pow. A designer and researcher, Dustin’s work involves the study and application of behavioral and decision science, motivational psychology, and human-computer interaction to the design of technology-assisted behavior... Read More →

Speakers
avatar for Janet Roche

Janet Roche

Owner, Janet Roche Designs
With a background with a B.S. in Social Work from Boston University, her Certificate of Business and Management from Harvard University Extension School, and nearly two decades of owning her own production company, she is now engaging her love of design, helping others, and business... Read More →


Wednesday April 3, 2019 1:40pm - 2:05pm EDT
Room 3 40 Edwin H Land Boulevard, Cambridge, MA, USA

1:50pm EDT

Digital Interventions in Mental Health: Allison Sikorsky, At Your Service Psychiatry
Personalized Psychiatric Mental Healthcare through Technology

Allison will present her treatment model for delivering personalized psychiatric and substance abuse care to people through technology. Her practice model includes the ability for patients to text their provider directly, self-schedule, and follow up with questions or side effects via text. On the provider end, she is working to create a user friendly electronic medical record and e-prescribing, all from a smartphone allowing for the clinicians to travel and have work-life balance.

Her inspiration occurred when she looked at the tragic statistic of physicians having the highest suicide rate of all professions. She thought about the reasons for this; they face the stigma of going to an office where their patients may also be in the waiting room, or may only have access to a colleague psychiatrist who they may be embarrassed to talk to about their mental health. Physicians do not have time to cancel patients to attend visits during 9am-5pm hours. These reasons transcend to all busy professionals, millennials, and the majority of people who hate phone calls and waiting on hold, taking time off of work, driving in traffic, and running into people they know in the waiting rooms. She thought of all these and developed an innovative practice model where patients may text her directly and start a visit instantly on their phone. As she expands to bring other providers on, she is developing an electronic health record specifically for psychiatry prescribing mental health clinicians with easy charting, billing, and collections. This technology allows clinicians to add tele-psychiatry to their regular practices. Technology brings psychiatric and substance abuse treatment to patients who may not otherwise receive care and across the nation.

Moderators
avatar for Marli Mesibov

Marli Mesibov

VP Content Strategy, Mad*Pow
Marli Mesibov is the VP of Content Strategy at the digital UX agency Mad*Pow. Her work spans strategy and experiences across industries, with a particular interest in healthcare, finance, and education. She is a frequent conference speaker, a former editor of the UX publication UX... Read More →

Speakers
avatar for Allison Sikorsky

Allison Sikorsky

Owner and Operator, At Your Services Psychiatry, PLLC.
Allison Sikorsky, Owner and Operator of At Your Services Psychiatry, PLLC. I am a Board Certified Psychiatric Mental Health Nurse Practitioner. Since 2011, I dedicated myself to the care of patients with mental health and substance abuse issues in a variety of healthcare settings... Read More →


Wednesday April 3, 2019 1:50pm - 2:20pm EDT
Room 2 40 Edwin H Land Boulevard, Cambridge, MA, USA

1:50pm EDT

Panel: Health and Financial Wellbeing: Exploring the Relationship. Paolo Allais Acree, AARP; Tom McCarthy, Fidelity Health; Sarah Gordon, CFSI; Melissa Gopnik, Commonwealth; Amy Heymans(Cueva), Mad*Pow

Health and finance are more and more interconnected. Medical expenses are the number one reason for bankruptcy in the US and health is noted as the highest expense in retirement. We know that over half of Americans can’t afford a $400 emergency and yet more and more consumers have high deductible health plans which require more cash out of their pocket than before. The lack of transparency in the system can lead people to be unaware of expenses coming their way, not understand the bills when they come, and not understand their plan and their ultimate financial responsibility. This can lead people to fund medical debt on credit cards and even avoid treatment because they can’t afford the expense. Financial products like HSAs are designed to support consumers in planning for and affording health expenses and can even reduce their taxable income and provide a long-term savings and investment vehicle, but many people are not aware or do not use them as they are designed. In addition, the stress associated with financial volatility can add to an individual’s stress and can actually cause or exacerbate the health problems they face.
 
This area is a crucial one to be aware of and to address in the work we do across the design and innovation community in health. There are many opportunities for those across the health system from payer to provider to benefits administrator and employer to help people understand and manage the financial aspects of health. This panel will help us to explore the concept of financial wellbeing as it pertains to health planning and navigation, opening our eyes to the obstacles and opportunities present.

Moderators
avatar for Amy Heymans

Amy Heymans

Co-Founder & Chief Experience Officer, Mad*Pow

Speakers
avatar for Paola Allais Acree

Paola Allais Acree

Director of Design; Experience Team, AARP
Paola Allais Acree is Director of Design with the Experience team at AARP. In this role, Paola uses experience strategy and design thinking to create experiences and solutions that support 50+ Americans choose how they live as they age. She believes in the power of intentional design... Read More →
avatar for Tom McCarthy

Tom McCarthy

Senior Vice President & Head of Digital Experience for Fidelity’s Health Care Group, Fidelity
Tom McCarthy is senior vice president and head of Digital Experience for Fidelity’s Health Care Group.  Fidelity Investments is a diversified financial services firm that makes financial expertise broadly accessible to people investing their life savings, businesses managing their... Read More →
avatar for Sarah Gordon

Sarah Gordon

Chief Revenue Officer, CFSI
As Chief Revenue Officer, Sarah Gordon leads CFSI’s business development function as well as the organization’s expansion beyond financial services to new audiences such as employers and higher education through focused market development.Sarah previously served as Chief Strategy... Read More →
avatar for Melissa Gopnik

Melissa Gopnik

Senior Vice President, Commonwealth (formerly D2D Fund)
Melissa Gopnik is a Senior Vice President at Commonwealth. In this role she leads the Design, Piloting, Communications, Talent, and Finance functions. Throughout her career, Ms. Gopnik has combined her talents in strategic planning, program development, research and training with... Read More →


Wednesday April 3, 2019 1:50pm - 2:20pm EDT
Room 1 40 Edwin H Land Boulevard, Cambridge, MA, USA

2:05pm EDT

Behavior Change Design: Aline Holzwarth, Pattern Health
Digital tools for behavior change: findings from research 

The opportunity of digital health is tremendous. And yet, without a solid understanding of how we think, behave, and navigate within the contexts of our lives, our gadgets and gizmos can do little to help us live better. The sweet spot at the intersection of digital health and behavioral science is exactly where we should be looking in order to intervene at a level that is truly granular enough to have a meaningful impact. By sharing her original research in the lab and field, Aline reveals what it means to work in this sweet spot, illustrating how various behavioral science tools — commitment and social tools — can help patients be more successful at reaching their health goals. In this captivating talk, Aline arms her audience with the tools they will need to design more effective behavioral interventions.

Moderators
avatar for Dustin DiTommaso

Dustin DiTommaso

SVP, Behavior Change Design, Mad*Pow
Dustin is Senior Vice President of Behavior Change Design at Mad*Pow. A designer and researcher, Dustin’s work involves the study and application of behavioral and decision science, motivational psychology, and human-computer interaction to the design of technology-assisted behavior... Read More →

Speakers
avatar for Aline Holzwarth

Aline Holzwarth

Head of Behavioral Science, Pattern Health
Aline Holzwarth is an applied behavioral scientist, primarily focusing on digital health research and scientifically informed product design. She is Head of Behavioral Science at Pattern Health, a healthcare technology company that makes it easy to create personalized care plans (patterns) for patients, leveraging behavioral science to help patients stick to these patterns. She also co-founded the Behavior Shop, a behavioral science advisory company, and holds an appointment... Read More →


Wednesday April 3, 2019 2:05pm - 2:30pm EDT
Room 3 40 Edwin H Land Boulevard, Cambridge, MA, USA

2:25pm EDT

(continued) Panel: Health and Financial Wellbeing: Exploring the Relationship. Paolo Allais Acree, AARP; Tom McCarthy, Fidelity Health; Sarah Gordon, CFSI; Melissa Gopnik, Commonwealth; Amy Heymans(Cueva), Mad*Pow

Health and finance are more and more interconnected. Medical expenses are the number one reason for bankruptcy in the US and health is noted as the highest expense in retirement. We know that over half of Americans can’t afford a $400 emergency and yet more and more consumers have high deductible health plans which require more cash out of their pocket than before. The lack of transparency in the system can lead people to be unaware of expenses coming their way, not understand the bills when they come, and not understand their plan and their ultimate financial responsibility. This can lead people to fund medical debt on credit cards and even avoid treatment because they can’t afford the expense. Financial products like HSAs are designed to support consumers in planning for and affording health expenses and can even reduce their taxable income and provide a long-term savings and investment vehicle, but many people are not aware or do not use them as they are designed. In addition, the stress associated with financial volatility can add to an individual’s stress and can actually cause or exacerbate the health problems they face.
 
This area is a crucial one to be aware of and to address in the work we do across the design and innovation community in health. There are many opportunities for those across the health system from payer to provider to benefits administrator and employer to help people understand and manage the financial aspects of health. This panel will help us to explore the concept of financial wellbeing as it pertains to health planning and navigation, opening our eyes to the obstacles and opportunities present.

Moderators
avatar for Amy Heymans

Amy Heymans

Co-Founder & Chief Experience Officer, Mad*Pow

Speakers
avatar for Paola Allais Acree

Paola Allais Acree

Director of Design; Experience Team, AARP
Paola Allais Acree is Director of Design with the Experience team at AARP. In this role, Paola uses experience strategy and design thinking to create experiences and solutions that support 50+ Americans choose how they live as they age. She believes in the power of intentional design... Read More →
avatar for Tom McCarthy

Tom McCarthy

Senior Vice President & Head of Digital Experience for Fidelity’s Health Care Group, Fidelity
Tom McCarthy is senior vice president and head of Digital Experience for Fidelity’s Health Care Group.  Fidelity Investments is a diversified financial services firm that makes financial expertise broadly accessible to people investing their life savings, businesses managing their... Read More →
avatar for Sarah Gordon

Sarah Gordon

Chief Revenue Officer, CFSI
As Chief Revenue Officer, Sarah Gordon leads CFSI’s business development function as well as the organization’s expansion beyond financial services to new audiences such as employers and higher education through focused market development.Sarah previously served as Chief Strategy... Read More →
avatar for Melissa Gopnik

Melissa Gopnik

Senior Vice President, Commonwealth (formerly D2D Fund)
Melissa Gopnik is a Senior Vice President at Commonwealth. In this role she leads the Design, Piloting, Communications, Talent, and Finance functions. Throughout her career, Ms. Gopnik has combined her talents in strategic planning, program development, research and training with... Read More →


Wednesday April 3, 2019 2:25pm - 2:55pm EDT
Room 1 40 Edwin H Land Boulevard, Cambridge, MA, USA

2:25pm EDT

Digital Interventions for Mental Health: Rebecca Fraynt, SEIU 775 Benefits Group
Rethinking Mental Health Benefits for Traditionally Under-Served Groups: How One Organization Piloted and Scaled Two Innovative Mental Health Solutions

Every year, 20% of people in the United States experience a mental health disorder. Yet, fewer than half will receive any treatment. Stigma prevents many people from ever seeking care. Those who do reach out to a provider often wait unacceptably long times for an appointment. Even individuals in ongoing treatment are unlikely to have their provider systematically measure their treatment outcomes.

While these issues affect everyone in the United States, under-served communities are disproportionately impacted. One such group is professional caregivers. Caregiving is a stressful, low-wage occupation, and many caregivers live in rural areas without access to behavioral health clinics. Compared to the general population, caregivers are more likely to have experienced a high number of adverse childhood experiences (ACEs). ACEs are correlated with increased lifetime risks of physical and emotional health conditions.

This talk discusses how SEIU 775 Benefits Group piloted and scaled two innovative mental health benefits for caregivers. The first is a mindfulness course offered to caregivers as continuing education credit. The course has been highly successful in reducing caregivers’ anxiety and depression symptoms, while also decreasing stigma. The second is Ginger.io, a HIPAA-compliant mobile app that provides caregivers with access to emotional health coaches via in-app chat, 24 hours a day, as well as video chat appointments with licensed mental health providers. This service has dramatically reduced caregivers’ wait times for mental health appointments.

This talk will touch on a number of important issues for mental health innovators. How can we design mental health solutions that meet the needs of traditionally under-served communities? How do we talk about mental health in a way that increases engagement and reduces stigma? What are the best ways to measure success? And, how do we help populations with lower digital literacy access digital solutions?

Moderators
avatar for Marli Mesibov

Marli Mesibov

VP Content Strategy, Mad*Pow
Marli Mesibov is the VP of Content Strategy at the digital UX agency Mad*Pow. Her work spans strategy and experiences across industries, with a particular interest in healthcare, finance, and education. She is a frequent conference speaker, a former editor of the UX publication UX... Read More →

Speakers
avatar for Rebecca Fraynt

Rebecca Fraynt

Manager, Health Improvement Programs, SEIU 775 Benefits Group
Rebecca Fraynt, Ph.D. is the Manager for Health Improvement Programs at SEIU 775 Benefits Group. SEIU 775 Benefits Group is a Taft-Hartley trust that administers retirement, training, and health benefits to approximately 50,000 home care workers in Washington state. Approximately... Read More →


Wednesday April 3, 2019 2:25pm - 2:55pm EDT
Room 2 40 Edwin H Land Boulevard, Cambridge, MA, USA

2:30pm EDT

Behavior Change Design: Dr. Elizabeth Markle, Open Source Wellness
Truth, Desire, and Habit: Animating Community as Medicine.  

How often have we heard doctors deliver behavior change instructions (“Eat better! Exercise more! Reduce your stress!”) followed by something like “Good luck with that! I’ll see you in 6 months?”

For our patients who lack access to the boutique ($$) wellness industry, these kinds of “Behavioral Prescriptions” are a prescription to nowhere.

Open Source Wellness (OSW) is the nation’s first “Behavioral Pharmacy:” a democratized delivery system for the universal and trans-diagnostic behaviors and experiences that potentiate human health and wellbeing. The model leverages the power of community to animate a very simple platform: MOVE (physical activity), NOURISH (healthy meals,) CONNECT (social support), and BE (stress reduction). Adaptable to diverse populations, OSW addresses the behaviorally- and socially-mediated conditions that are driving human suffering and astronomical healthcare spending by animating clinical, community, housing, and corporate contexts as platforms for health and wellbeing.
Join us for an experience  (80% direct engagement, 20% keynote on methodology and outcomes) of the OSW Truth, Desire, and Habit human technologies, and leave ready to creatively apply the active ingredients of this model to your work your world!

Moderators
avatar for Dustin DiTommaso

Dustin DiTommaso

SVP, Behavior Change Design, Mad*Pow
Dustin is Senior Vice President of Behavior Change Design at Mad*Pow. A designer and researcher, Dustin’s work involves the study and application of behavioral and decision science, motivational psychology, and human-computer interaction to the design of technology-assisted behavior... Read More →

Speakers
avatar for Dr. Elizabeth Markle

Dr. Elizabeth Markle

Co-Founder/Executive Director, Open Source Wellness
Elizabeth Markle, Ph.D., is a licensed psychologist, professor, and chair of Community Mental Health at California Institute of Integral Studies. She is also Founder and Executive Director of Open Source Wellness, a clinical-community integration initiative offering experiential behavioral... Read More →


Wednesday April 3, 2019 2:30pm - 2:55pm EDT
Room 3 40 Edwin H Land Boulevard, Cambridge, MA, USA
 


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