Earning her degree from Northeastern University, Liz worked in broadcast television and then documentary film. Her clients included Sesame Street, The National Park Service, The Smithsonian Institution, and more. Along the way, she learned to tell compassionate, powerful stories, and communicate across multiple channels while building new business opportunities.

During her 17 years on the agency side, Liz and her teams focused on pharmaceutical, medical device, and diagnostic projects. They launched new therapies to market in the MS and rare disease space, built a powerful digital platform to expand global reach in medical diagnostics, and created Coordinated Care solutions as part of Managed Market initiatives. Liz sat on the Healthcare Businesswoman's Association Global Board for many years building online programming to help women advance and build their leadership skills and career advancement. Liz brings a broad healthcare business acumen to the Mad*Pow team.