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avatar for Marli Mesibov

Marli Mesibov

Content Strategist
Not many people can say they’ve gotten a speeding ticket for driving too slowly--but Marli sure can! In her defense, the speeding ticket was given in New Zealand, where everyone drives on the wrong side of the road. She’s had adventures (though not speeding tickets!) in 38 countries so far, and she’s constantly adding new experiences to her list.

Before coming to Mad*Pow, Marli successfully ran a one-woman content strategy consultancy, and became active in the UX and content strategy conference scene. She still speaks frequently, and she brings to Mad*Pow skills developed while working with the likes of Motorola, Memorial Sloan Kettering Cancer Care, and Education First, just to name a few.

Being the organized person she is, Marli admits that her favorite moments are watching the client's eyes light up when a project moves from disorder to order—and when the designers and client all suddenly “see” the pieces coming together.

When she’s not creating magic with words and wow-ing our clients, you can find Marli volunteering with Atlas Workshops, teaching students how to problem solve using design thinking. As if that's not enough, she's also the managing editor of UX Booth magazine.

Q: What area of the health, design, and innovation space are you most passionate about?
I’m passionate about providing better experiences for people who need them. To me, that means decreasing stigma around mental health, improving chronic condition management through easy to use apps and portals, and so much more.

Q: What method, technology, tool, trend, or advancement gets you fired up the most?
Voice UI, for all its flaws(!) is the first time in a long time that accessible design and new technologies have overlapped. Voice UI opens a whole world of new accessible technologies. If enough organizations focus on how to do voice UI well, and how to ensure we’re making ethical decisions as we incorporate this new technology, I believe we can significantly increase healthcare access and education.

Q: Why do you do the work you do? What do you enjoy most? What impact are you hoping to achieve?
I love working in this space because of the ability to affect change. That’s why I love working in healthcare design. We have a deeply flawed system, and our design work helps people navigate that system every day, to get the care they need.

Q: Ideally, what do you think the future of health will hold? How will design help us to get us there?
I’d like to think we’re building the future of health: a world where patients and providers can communicate easily, and people feel confident and capable in their ability to be healthy and stay healthy. To get there we need better communication systems, such as more streamlined and seamless EHRs, and better patient experiences that focus on preventive care.

Q: What are the biggest obstacles you face? How might your organization or the industry help to solve them?
Unfortunately, there’s a lot of negativity around health. Our society is very reactive – and even that’s complicated. Some people are reactive because they don’t have the resources to get preventive care. Others don’t see the value. I see our work in the design world as encompassing all of these issues – on a small scale. We look for areas where we can solve small problems, which slowly build to a large impact.

Q: What would you tell your younger self?
Nothing. If I spoke to my younger self it would create a rift in the space-time continuum.