Priyama came to Mad*Pow after obtaining her masters in Design Management from the University of Bridgeport, and her undergrad in Mumbai, India. As if that’s not enough, she even founded her own company, Matchstix, in India which provided research and strategy work to clients.

Priyama loves design because it’s the most challenging thing she’s ever encountered-- always evolving, and rarely a clear-cut answer. She is passionate about building more bridges between design and business. Such as adding value to design by measuring impact on business more accurately, and getting people aligned on innovative thinking and doing.